Land & Expand
From zero to operational. In any European market. Faster than you think.
Whether you're hiring remotely into a new country or building your first on-the-ground team, eCRM Euro takes you from a blank page to a compliant, productive workforce — without the friction, false starts, or costly missteps that come from doing it alone.
- Remote Hiring
- New Country Entry
- EOR Bridge Available
- 30+ Countries
- Compliance-First
Two paths. One partner.
Wherever you are starting from, we have done this before.
Land & Expand works for two distinct scenarios — each with its own timeline, risk profile and requirements. Both use the same structured approach.
Hiring remotely into a new country
You want to hire talent based in Germany, Poland or any other European market — but your business isn't incorporated there. You need a compliant way to employ people without opening an entity, managing payroll locally, or navigating an unfamiliar employment law framework from scratch.
We handle the market analysis, the employment structure, the EOR or contractor model, and the sourcing — so your new hire is productive from day one, not week twelve.
- No local entity needed
- EOR or contractor model
- Compliant from day one
Opening a new European market
You're entering a new country for the first time — building a local team, establishing a presence, and laying the operational foundations for long-term growth. You need the right talent strategy, the right employment structure, and the right first hires to make it work.
We act as your end-to-end partner: market intelligence, employment infrastructure, sourcing, placement and onboarding — building the foundations so you can focus on the business, not the bureaucracy.
- Entity or EOR route
- Full talent strategy
- First hire to full team
The process
Seven steps from brief to fully operational.
Our Land & Expand methodology removes the guesswork. Every step is sequenced to reduce your risk, inform your decisions and get the right people in place — compliantly and efficiently. At step four, you choose your route: EOR bridge, or direct entity.
- Core process steps
- EOR route — no entity required
- Entity route — direct employment
- 01
- Discovery
Discovery & Brief
We map your goals, target countries, roles, headcount, timeline and budget. Nothing moves without a clear brief — it protects your investment and ours.
- 02
- Intelligence
Market & Talent Mapping
Country-level analysis of talent pool depth, hiring velocity, salary benchmarks, competitor activity and local cultural nuance — so you enter with your eyes open.
- 03
- Financials
Employment Cost Modelling
Full cost-of-employment calculation: base salary, employer tax, social contributions, statutory benefits, EOR fees (if applicable) and total budget per head. No surprises.
- 04
- Decision Point
Compliance & Entity Decision
We assess your situation: entity vs EOR vs contractor model. We factor in headcount, timeline, risk appetite and country-specific regulations — and recommend the right structure.
Choose your route at step 4
- EOR Route — no entity needed
How quickly can you start a search?
For active retained searches, we typically mobilise within 5 working days of agreement. Embedded consultants can be onboarded within 2 weeks in most cases. EOR arrangements vary by country — typically 1–3 weeks for entity setup.
When you're ready to transfer them to your own entity, we manage the transition. No disruption to the employee, no gap in compliance.
- Entity Route — direct employment
You hire directly into your entity
If you're establishing a local legal entity, we work alongside your legal and finance teams to ensure your employment structure is correct from the outset — right contracts, right classification, right onboarding. We handle the talent acquisition; you handle the entity.
We also advise on entity structure, jurisdiction selection and incorporation timelines for businesses that need guidance before committing.
- Both routes continue here
- 05
- Activation
Active Talent Acquisition
Sourcing, screening, interviewing and offer management — executed by senior practitioners with genuine local market knowledge. We move at your pace, not ours.
- 06
- Go Live
Onboarding & First 90 Days
Structured onboarding, compliance documentation, equipment logistics (where applicable), and a 90-day check-in process to ensure your new hire is embedded and performing.
- 07
- Scale
Scale & Transition
As your team grows, we support further hires, manage EOR-to-entity transfers when you're ready, and act as your standing talent partner in each market — ready when you need us.
Not ready for an entity?
Use our EOR as your launchpad into Europe.
Opening a legal entity in a new country takes time, money, and local expertise most growing businesses don't have yet. Our Employer of Record service lets you hire the right people immediately — while we carry the employer obligation until you're ready to take it on directly.
We become the legal employer
Your chosen candidates are formally employed by eCRM Euro's entity in the relevant country. All contracts, payroll, tax filings and statutory obligations are managed by us.
1
They work entirely for you
Day-to-day management, project direction, tools, and culture remain yours. To all intents and purposes, they are your team — we just carry the legal employment.
2
We keep you compliant throughout
Local employment law, tax obligations, IR35-equivalent frameworks, working time regulations, and statutory benefits — all managed and monitored on your behalf.
3
When you're ready, we hand over cleanly
Once you've established your own entity, we manage the employee transfer — handling contractual changes, payroll handover and regulatory notification — with zero disruption to your team.
4
EOR at a glance
30+
Countries where EOR is available
2–3 wks
Typical time to first hire under EOR
Zero
Legal entity required on your side
100%
Vendor-independent advice on EOR providers
Our EOR advisory is always independent. We are not tied to any single EOR provider — we assess your situation and recommend the right structure for your specific country, headcount and timeline.
Why eCRM Euro
What makes Land & Expand different
Most firms will place the candidate and leave you to figure out the rest. We don't stop until you're fully operational.
Compliance is built in, not bolted on
We don't treat compliance as an afterthought. Employment law, tax obligations, contractor classification and EOR structures are assessed from the very first conversation — so nothing catches you out later.
Real data before any commitment
You'll know the true cost of employment, the depth of the talent pool, and realistic hiring timelines in your target country before you've spent a penny. Decisions made on evidence, not assumptions.
Genuinely pan-European
We operate with real in-country knowledge across 30+ European markets — not a single office in London claiming European coverage. Local context shapes every recommendation we make.
One partner, end to end
Market intelligence, compliance advisory, EOR management, talent acquisition and onboarding — all from a single partner. No handoffs between firms, no gaps in accountability, no one pointing fingers at someone else.
Speed without shortcuts
We move quickly because we've done this before — not because we're cutting corners. Our structured process means the right things happen in the right order, and your first hire is done properly.
Built for growth, not just the first hire
We stay with you. As you scale in market, move from EOR to entity, or expand into additional countries, we're already in place — no onboarding, no catch-up conversations, no starting from scratch.
Ready to land?
Tell us where you want to be operational.
Give us the country, the role type and your ideal timeline. We'll come back with a market brief, an employment cost model and a clear view of what it takes to hire compliantly there — at no cost and no commitment.