• All Services
  • Business Expansion

Your team. Our specialists.

With a complete plan, not guesswork.

Expanding into a new European country touches talent, cost, compliance and timeline all at once — and getting any one of them wrong is expensive. We give you a single partner who assesses market readiness, recommends the right hiring model, and then executes your first hires end-to-end, so expansion is a plan you commit to, not a leap of faith.

  • 1
    Country Readiness Assessments
  • 1
    Entity or EOR Recommendation
  • 1
    End-to-End Execution
  • 1
    30+ Markets

One partner across the whole expansion journey — not a handoff between vendors.

Most market entries fail not because the opportunity wasn't real, but because the plan was built on assumptions: an outdated salary number, an underestimated timeline, a hiring model chosen for convenience rather than fit. We start every expansion with an honest readiness assessment of the target country — covering talent availability, real cost of hire, regulatory risk and a realistic timeline — before recommending anything.

From there, we help you choose the right entry model — EOR, full entity, contractor or a hybrid — and then execute the recruitment for your first team ourselves, so there's no handoff gap between strategy and delivery. As you scale, we stay on as ongoing workforce support, adjusting the plan as the market and your needs evolve.

What's included

  • Country readiness assessment covering talent, cost, risk and realistic timeline
  • Independent recommendation on hiring model — EOR, entity, contractor or hybrid
  • End-to-end recruitment execution for your first in-market team
  • Coordination across legal, payroll and compliance partners where needed
  • Ongoing workforce support as your presence in the market scales

How it works

From "should we expand?" to your first hires on the ground.

A full readiness assessment and entry recommendation is typically delivered within two to three weeks.

Country readiness assessment

We evaluate talent availability, cost of hire, regulatory risk and a realistic timeline for the specific country you're considering.

1

Hiring model decision

Based on the assessment, we recommend whether EOR, a full entity, contractors or a hybrid model fits your headcount plans and timeline.

2

End-to-end recruitment execution

We recruit your first in-market team directly — sourcing, screening and closing candidates against the agreed plan.

3

Ongoing workforce support

As you scale headcount in the market, we stay engaged — adjusting the hiring model and recruitment plan as your needs change.

4

Business expansion at a glance

30+

European markets covered

2–3 wks

Typical readiness assessment turnaround

1

Single partner across strategy and execution

Ongoing

Support as the market presence scales

We recommend the entry model that fits your situation — including telling you honestly if a market isn't ready for you yet.

Why this works

One partner, every market, start to scale.

One partner, every market

The same team that assesses readiness also executes the hiring — no gap between strategy and delivery.

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Plan before you commit

A grounded readiness assessment comes before any recommendation — so the entry decision is evidence-based, not assumed.

Built to scale with you

What starts as a first hire or two is built on a model that flexes as your headcount in the market grows.

Pairs well with

Often combined with these services.

EOR & PEO Advisory

For most early-stage expansions, EOR is the fastest way to get compliant hires on the ground before committing to a full entity.

Talent Market Intelligence

Before committing to a country, market intelligence tells you whether the talent and cost case actually supports expansion there.

Common questions

Before you expand into a new market

The questions we're most often asked about planning and executing a European market entry.

How do you decide between EOR and a full entity?

It comes down to headcount plans, timeline and risk appetite. The readiness assessment gives us the evidence to recommend the model that actually fits, rather than defaulting to one option.

Can you support expansion into a market you don't already cover?

Our direct coverage spans 30+ European countries. If a market falls outside that, we'll tell you upfront rather than overpromising.

Do you only advise, or do you also execute the hiring?

Both. We deliver the readiness assessment and entry recommendation, then execute the recruitment for your first in-market team directly.

What happens after the first hires are in place?

We stay engaged as ongoing workforce support — adjusting the hiring model and recruitment plan as your headcount in the market grows.

Considering a new market?

Build your expansion plan with us.

Tell us the country and your headcount plans. We'll come back with an honest readiness view and a clear path to your first hires.